How can I get a free SEO Report ? The detailed answer.

Getting cool things for free is often difficult : free bus rides, free meals in a restaurant, free hotel rooms and more. Free Audits for Search Engine Optimisation are no exception to this basic rule.  

When do professional SEO Consultants work for free?

SEO Experts have studied marketing, they got sound training for SEO techniques, and they have many years of professional experience. They use as well the best SEO audit tools on the market (Semrush, Google Search Console, Google Analytics), which cost several hundred EUR per month.

They might work for free in the following situations :

• For a charity organisation whose work they endorse.
• For a serious professional that gives them a testimonial for their website in return.
• For a company that gives one of its specialist services in return. For example : The SEO Consultant does a free SEO audit for a video producer, and the video expert makes a great promo video for the SEO Consultant. In German, this is called « One hand washes the other ».

There is no free ride in life. Audits for no money require that you give something else – and this will absolutely be a very good deal for you, as long as  you choose a serious partner.

Not to forget : trustworthy agencies and consultants can propose special promotions or discounts at certain moments too of course.

Is there a Free SEO Audit Tool ?

No, there isn’t. Let me quote a phrase from my blog article about Masterclass vendors (see the reading tips at the end of this article) :

« It’s like in the supermarket with a product promo : You might get a minishot of Whiskey to taste a new brand, but you don’t get a full cocktail for free. » (Leopold Stoeger)

You will find a big number of promo links in Google and social media for free SEO Audit Tools. There are two categories of such offers :

Serious software providers that give you a limited access to their tool :

In the best case you might get one SEO audit for free. But you will have to pay a price for it : a lot of time to learn how to use the interface and to understand the specialised SEO jargon you’ll find in the report. You may be managing your own homepage, but understanding a Technical SEO Report is a new challenge. How many days of work are you ready to invest in this process ?

No name software providers that sell cheap products.

« No name » does not necessarily mean « bad ones », but you’ll have to do a lot of research (= investment of time) to find out which solution might be useful. When preparing this article, I checked some of these offers. Some sites give some kind of « minishot of SEO Wiskey » when you fill in a homepage URL. But the infos are general statements that don’t allow concrete repair actions, in addition to the basic problem of being able to understand the SEO terms.

Some sites require the installation of additional Chrome Extensions or Plugins. When doing such installations, you should always check the trustworthiness of the provider, in order to avoid cybersecurity risks for your homepage.

One of these « no name companies » I found on the web is a letter box company in Hong Kong. The owner is presented with his first name only and a picture of Lucky Luke. Do you want to fill in your credit card numbers on such a page ?

What exactly is a Website SEO Audit ?

It is basically a technical SEO audit, realized with the help of a professional SEO software. In addition to this technical examination, further aspects of a website can be analyzed according to the needs of a client : the User Experience aspects (UX), the keywords, the content, the backlinks and competitors.

By using relevant software, a marketing consultant can establish a report that lists the SEO Score of a website, the identified SEO issues, and recommendations to rectify them.

SEO Experts are only human beings too. When I audited my own website for the last time, I detected some problems too. My overall site health score was quite good with 91% (achieving 100% is not realistic).

Understand the SEO Audit Report and apply the recommendations

A Site Audit Report has easily dozens of pages that are full of marketing jargon. Frequently identified SEO errors concern the H1 and title tag structure, the internal linking, there can be duplicate content or problems with the meta data of the Content Management System, and much more.

People that are not familiar with this terminology need comprehensible explanations. And once the problems are understood, the repair work must be done in the content management system. Be aware that these reparations can require several days of work for the homepage owner.

In my opinion, a SEO Analysis Report should always be followed by a debriefing call with the client to allow him to understand what he has to do. This is the minimum service necessary to ensuring your website will be optimised.

My offer for you: Technical SEO Audit plus Coaching Call for 350 EUR

The ideal offer for all those who want to optimize their website without paying each month thousands of EUR to an agency :

-Audit realized by the Certified SEO Analyzer Leopold Stoeger

-SEO Report done with the market-leading audit tool Semrush

-Coaching Call (60 minutes) that allows you to understand the repair actions

Fee : a single Technical SEO Audit plus Coaching Call costs 350 EUR, a subscription for minimum 3 months costs only 300 EUR per month (for a total amount of 900 EUR, thus you save 150 EUR).

Book your Audit Now :

For clients that provide a bigger SEO budget, I can realize even more services:  do the repair work in the content management system, make additional website audits for page SEO and backlinking, realize SEO Copywriting and much more.

But for small freelancers and companies with a limited budget, my Technical SEO Audit is the ideal solution to begin with.

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